Wednesday, August 11, 2010

A new look for AdSense for content ad units

The new AdSense interface offers features such as more detailed reports with graphs and the ability to complete common actions in bulk. Fill out our interest form, and we may be able to include you in the beta test of the new interface.

A new look for AdSense for content ad units

Monday, August 09, 2010 | 11:10:00 AM
Labels: 
We're excited to announce a revamped design of three of our AdSense for content ad units! After analyzing publisher site layouts and reviewing requests around the world, we decided to make our formats more space-efficient and visually pleasing by changing the layout of the text. We spent a lot of time experimenting with different possibilities, and we're starting with changes to the following ad units:
  • Leaderboard (728x90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
  • Medium and large rectangles (300x250, 336x280): the URL is now in the same line as the title
In certain cases, you'll also see a few minor adjustments to the font size. For example, the font size for the leaderboard with four ads is much more readable. Please note that these changes will roll out over the next few weeks.


During testing, the redesigned ads performed extremely well. We'll continue to experiment and innovate on our formats to help you monetize your content, and we encourage you to submit ideas in the comments below.


Inside AdSense - Meet Katrina

Monday, August 02, 2010 | 11:20:00 AM
Labels: 
You may have noticed a few posts from me recently, so I wanted to introduce myself to all of you, our fantastic publishers and Inside AdSense blog readers. I've spent the last few years in AdWords (for those of you who are also advertisers, you may remember my name from posts to the Inside AdWords blog) and am very excited to join the AdSense team!

I’m really looking forward to meeting some of you in person at our AdSense in Your City events and engaging with you through our other social media channels. If you don’t already, follow us on Twitterlike us on Facebook, and leave us some comments so we know what you'd like to hear more about. We want to make sure that you’re getting the information you need, and will do our best to provide you with whatever content you find most interesting and useful. To start things off, we're giving the blog a little makeover so it's easier to read and navigate. You should notice the new background soon, and we'd love to hear what you think!

For any technical or account questions, check out the Help Forum, where you can interact with AdSense employees, Top Contributors (expert AdSense users vetted by the AdSense team), and a vibrant community of online publishers ready and willing to answer your toughest questions.

No matter which channel you choose, we look forward to interacting with you. See you in cyberspace!

Switch to the new version of AdSense for search

Wednesday, July 28, 2010 | 11:50:00 AM
Labels: 
Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we're now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads "Powered by Google" instead of the newer "Google Custom Search" then you haven't yet upgraded to the newer version. The new AdSense for search with CSE is available in your account, and we encourage you to make the switch by updating your code as soon as possible.

AdSense for search with CSE gives you more control over your search results without changing how you earn money showing AdSense for search ads. For example, with the new version, you'll have access to advanced features like refinements and promotions. Our team has developed a number of updates and improvements during the past few months, and you can access more advanced features at www.google.com/cse.

Your existing AdSense for search box will continue to work normally for a few more months, and we'll be sure to update you when we retire this version. To take advantage of the benefits offered by the new version of AdSense for search and ensure you don't miss any revenue during the transition, we encourage you to update your code now. You'll just need to regenerate your AdSense for search code by signing in to your account and following these instructions:
  1. Visit your "AdSense Setup" tab and select "AdSense for Search."
  2. Select the sites you'd like your users to be able to search across (Learn More).
  3. Customize the look and feel of your search engine results.
  4. Update the code on your website.
For more information about AdSense for search with CSE, please visit our Help Center.

AdSense: Behind the Scenes - Meet Evanne

Monday, July 26, 2010 | 9:20:00 AM
Labels: 
In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she’d like to share with all of you.

We hope you’ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we’d love to hear them so please leave us a comment!


No comments: